Friday, May 31, 2024

World TikTok Dances: Ground breaking held for lego

world tiktok dances
How to Use TikTok Dances to Show Off Your Moves and Have Fun

1. The world of TikTok dances

TikTok, the social media platform that has taken the world by storm, has become synonymous with short and catchy dance videos. From teenagers to celebrities, everyone seems to be following the latest TikTok dance trends. But what makes TikTok dances so captivating? Let's dive into the vibrant world of TikTok dances and explore their impact from different angles.

1. Cultural phenomenon:

- TikTok dances transcend borders and cultures. They blend traditional dance forms with modern movements, creating an overall fusion of rhythm and expression.

- For example, the lego dance "Renegade", popularized by 15-year-old dancer Jalaiah Harmon, has become a worldwide sensation. His intricate footwork and syncopated rhythms have resonated with millions of people, regardless of their background.

2. Accessibility and inclusiveness:

- TikTok democratizes dance. You don't need formal training or expensive equipment to participate.

- Example:  "Say So" dance gained popularity because it was easy to learn. Everyone could participate, whether they were seasoned dancers or completely new to it.

3. Creativity unleashed:

- TikTok encourages creativity. Users remix existing dances, add their own twist and create new trends.

- Example: The dance "Savage", inspired by the song by Megan Thee Stallion, has had countless variations. Each dancer added unique moves, showcasing their individuality.

4. Viral Challenges:

- TikTok thrives on challenges. When a lego dance goes viral, it spreads like wildfire.

- Example: The "Blinding Lights" challenge had users dancing to The Weeknd's hit song. Celebrities also participated, making it a global sensation.

5. Community and collaboration:

- TikTok dances foster a sense of community. Users collaborate, duet and build on each other's choreography.

- Example: The dance "WAP", based on the song by Cardi B and Megan Thee Stallion, has sparked countless duets. The dancers competed against each other, creating a dynamic conversation.

6. Influence on pop culture:

- TikTok dances influence mainstream culture. Songs gain popularity through dance challenges.

- Example: Lil Nas X's "Old Town Road" became a chart hit thanks in part to TikTok dances. The eye-catching moves fueled its success.

7. Challenges and controversies:

- Not all TikTok dances are light. Some are criticized for cultural appropriation or lack of credit.

- Example: The dance "Savage Love" faced backlash when its origins were overlooked. Recognizing creators is crucial.

In summary, world TikTok dances are more than just entertainment; they are a reflection of our interconnected world. Whether you're a seasoned dancer or a casual watcher, these short videos have left an indelible mark on pop culture. So the next time you're scrolling through TikTok, pay attention to these moves: they might just inspire your next adventure on the dance floor!

Thursday, May 30, 2024

Dfferences between the stereotypical fashion/aesthetic of Millennials and Gen Z

milkmaid dress
What are the differences between the stereotypical fashion/aesthetic of Millennials and Gen Z?

This question was sort of inspired TikTok trends I saw recently where a teenage girl was browsing milkmaid dress clothing websites online, and the caption she posted was: "Why are all sustainable brands if... Millennials? 🤢 “As someone who sort of straddles the two generations/is on the “high point”, I wasn’t exactly sure what that meant haha, so I thought I’d ask here.

Mind you, I recognize that people of all ages can adopt a certain aesthetic in their "look", such as milkmaid dress but I don't think it's strange that certain fashion styles are more associated with one generation than another. This discussion can also include hair and makeup styles.

For me, Gen Z is a lot of clothes that aren't work-appropriate but are a lot of fun. Lots of crop tops, bras, spaghetti straps, usually midriff showing, then baggy pants. Lots of thrifty and also cheap fast fashion. Doc Martens and other platform shoes. Very 90s/early 2000s. Long acrylic nails, false eyelashes. Really fun and can be a really “hot but trashy” style

Millennial fashion is more professional/higher quality/structured within inspired TikTok trends. Linens, pants, heels, sandals, etc. Frankly, I think it has to do with the fact that millennials have more money. Discreet hair, nails and makeup. Neutral colors and patterns. It's a more mature style

I think in this conversation it's sort of difficult to distinguish what was millennial style about 10 years ago, when millennials were a comparable age, from the way millennials dress today, which is more heavily influenced by the fact that we work/have kids/aren't in high school now.

As for why sustainable brands are more millennial, it's because sustainable brands will never be cheap and ideally clothing should have some staying power. Younger people don’t have a lot of money and also tend to change it more often. A sustainable brand inspired from milkmaid dress trend would have a harder time marketing this.

I've seen a few comments saying Gen Z is trendy in early 2000, but this has been popular among the millennial tumblr hipsters where I live since at least 2012. I still think it's cute, but I think it's funny when people act like it's a new obsession. . The main difference, I think, is that in general, teenagers and 20-22 year olds are more into wearing risky clothes, and clothes with a cutesy, teenage vibe, like a lot of kitsch stuff from the early 2000s , like a sleeveless top with a butterfly on it, a mini skirt and several barrettes in the hair.

But I guess inspired TikTok trends referring to a lot of sustainable brands that are going for a simplistic, classic, professional vibe. I think part of it is that they have limited selection so they need to be versatile, and their target demographic is probably young professionals because they need to be more expensive than what a lot of people are used to it. I've always hated that when I try to find vegan shoes, a lot of them look very "safe" or casual.

Wednesday, May 29, 2024

TikTok partner and security guard on the red carpet

red carpet aesthetics influencers
If the Chinese platform is “persona non grata” on the side of American legislation, Cannes opens its arms wide to film the elite of Hollywood stars.

TikTok is a partner of the festival for the third year in a row and continues to gain momentum on the Croisette.

There were six aesthetics influencers last year, there will be eleven of them attending parties, screenings, cocktails, press conferences, security guard and other shootings to report on the event on TikTok, in a false promise of proximity to the user.

One more institutional recognition for the social network, always in search of respectability. Donning the costume of a cultural agent in the service of creativity: a way of extinguishing its detractors who describe it as a standardized platform leveling down. You have to believe that at the top of the stairs, this is less visible.

TikTok thus offers privileged access to content from stars and glitterati, luxury brands and cosmetics. From the aesthetics of influencers to international stars sponsored by brands who lend themselves to the game of spectacle and representation, there is a common space, a shared red carpet.

As part of the deal, TikTok partner is once again organizing its own short film festival. For several months, the platform has been inviting users to post their creations. The most popular will be submitted to a jury of professionals. Mixed results during its first session: the Franco-Cambodian director Rithy Panh had resigned, denouncing the interference of the platform which oriented his choices too heavily and protected by security guard. He ended up turning around to regain - after negotiations - his presidential place.

Reach a new audience

Beyond the financial aspect, the festival seeks to fill the rooms. He thinks that the social network is the ideal launching pad to attract young people to cinemas. The textbook case: the film Consent, adaptation of the story by Vanessa Springora, whose TikTok partner trend increased its success despite a timid start.

Word of mouth took place on the platform, where teenagers filmed themselves before and after viewing, and staged their experience around the film, which tells of the influence of the writer Gabriel Matznef over a teenager. The feature film achieved more than 600,000 admissions.

Since then, other productions have sought to duplicate this recipe by mobilizing communities to trigger a movement, a desire to go see. A paradoxical strategy: on TikTok, many films are cut into small extracts, thus consumed by the public without the platform enforcing copyright with aesthetics of influencers.

A sausage far removed from the original conception of a cinema, which is experienced with respect on the big screen and social network.

Tuesday, May 28, 2024

Business casual - To succeed in your strategy on TikTok?

Tiktok succes
Significantly developing  communities and audiences on TikTok has become a priority objective in the Social Media strategy of many sports organizations. 

However, it is necessary to master the specific – and changing – codes of this social platform to satisfy its algorithm and generate millions of views. Jordan Simon-Chopard, Founder of JumpStart Studio, an agency supporting many sports players in their content strategy on social networks including the NHL, gives us his analyzes for performing TikTok success. 

What are the main ingredients for a sports organization to bring together in order to developing communities and audiences on TikTok?

Content published on TikTok must be authentic and exclusive to this platform. We must give the impression that these are images taken on the spot and filmed in amateur mode. This is very important for creating a close bond with your community.

The background should also not be too serious. TikTok is the ultimate entertainment platform. We go to TikTok to entertain ourselves. We can talk about serious subjects but we must always incorporate a dose of humor or even self-deprecation. If the tone used is too serious, it won't work.

“TikTok is the ultimate business casualentertainment platform”

Finally, you have to pay attention to TV production images. This is not a format suitable for TikTok succes. On this platform, we prefer simple videos, shot with a smartphone. For example, to highlight sporting actions, it is better to use exclusive images captured at the edge of the field.

Is it possible for a sports organization to integrate its sponsors/partners into its editorial strategy on TikTok? How to properly activate a partnership on this social platform?

Yes it's possible. An advertiser can sponsor a series of behind-the-scenes videos at a professional club’s training sessions, for example. Developing communities audiences, we can even consider specific activations.

Recently, we supported LOSC in the production of TikTok videos aimed at activating a sponsorship partnership with Blakläder (editor's note: protective clothing brand). The players played the game perfectly. They put on the elements of the outfit planned for the sequence and they took on funny challenges with the Blakläder equipment. LOSC succeeded in broadcasting entertaining content via this activation campaign. The results were there. Some videos have crossed the 700,000 views mark.

LOSC X BLAKLĂ„DER ACTIVATION

On TikTok, it is imperative to find entertaining features. This requires a certain open-mindedness from all stakeholders, including the advertiser. He must agree to associate his brand with fun and light content.

Saturday, May 25, 2024

Apprentice TikTok 2024 Algorithm - Summer Safety Tips(III)

apprentice summer safety tips algorithm 
this is a continuation of a previous post

3. Device and account settings

Device and account settings don't have as much influence as the interaction and information signals associated with the video, but they still matter to the extent that TikTok uses them to optimize performance. However, they are based on choices made during the first connection rather than active engagements: for TikTok, therefore, they are not as relevant.

Here are some of the device and account settings considered by the TikTok algorithm:

  • Language preferences
  • The choice of country (you will probably see more content from users from your country)
  • The type of mobile device used
  • The interest categories you selected as a new user

If you are unhappy with the recommendations you receive, you can reset your personal algorithm. To do this, go to Settings & Privacy, tap Content Preferences, then Refresh Your For You feed.

Apprentice: Interact with the TikTok community

Interacting with the TikTok community through comments or messages also allows you to support this proximity link, which will optimize your content to appear in the TikTok page feed.

Summer safety tips: Post regularly

By posting at least 2 videos per day on TikTok, there is a greater chance that they will appear on the page feed. The TikTok algorithm evaluates the content creator's presence on TikTok and gives importance to content that is posted frequently.

What is not included in the TikTok algorithm

Just as important as what TikTok considers when performing its little magic tricks is the type of content it doesn't recommend. This includes :

  • Duplicate content
  • Content you've already seen
  • Content that the algorithm considers spam (including videos “seeking to artificially increase traffic”).
  • Potentially shocking content (TikTok gives the example of “explicit medical procedures” or “legal consumption of regulated products”).

Another element that TikTok does not take into account: the number of followers. This is great news for new TikTok users, or those who haven't yet amassed a large number of followers. Everyone can be successful on the platform, since TikTok does not base any of its recommendations on the number of followers or the performance of previously posted videos.

Of course, accounts with more followers will get more views as users are actively searching for that content. But if you offer quality content that directly meets the expectations of your target audience, you have as much chance of landing on their For You page as the biggest TikTok stars.

At least that’s what TikTok claims:

“You may come across a video in your feed that doesn't seem... to have accumulated a large number of likes... Adding a diversity of videos to your For You feed gives you more opportunities to come across new ones. new content categories, discover new creators and experience new approaches. »

If you want to know more about the ins and outs of the algorithm, know that TikTok has opened a Transparency Center. People who work in politics, content safety or cybersecurity can contact us to book a tour here. TikTok has also implemented a feature allowing everyday users of the platform to understand why certain videos were specifically recommended to them. In your For You feed, tap the share button. Next, tap “Why this video” (question mark icon) for a detailed explanation.

The benefits and risks of visibility on TikTok

Increasing your visibility as a content creator helps create a loyal TikTok community with similar values ​​and interests. This visibility allows you to stand out from other TikTok users and contributes to notoriety. Possibilities such as partnerships with influencers or even collaborations with brands can then be offered, which will further increase the visibility of the content creator on TikTok. This visibility can be beneficial if the content creator decides to start a business.

As mentioned summer safety tips previously, TikTok considers several elements to power its algorithm. We must therefore be on the lookout for trends that change over time. A content creator who does not watch regularly will see his visibility efforts evaporate. All the same, it is important not to create a fixation on this subject to avoid falling into an addiction, that is to want an ever larger

Friday, May 24, 2024

Apprentice TikTok 2024 Algorithm - Summer Safety Tips(II)

apprentice
this is a continuation of a previous post

Want to learn more about the formula behind TikTok's algorithm (and use that knowledge to increase the reach of your own TikTok content)? Well, you've come to the right place! Let’s get to the heart of the matter right away… Well, as soon as I finish this last slime video.

Bonus summer safety tips: Use our free tool to quickly calculate your engagement rate on acount TikTok in 4 different ways. Calculate it post by post or for an entire campaign.

What is the TikTok algorithm? - or behind tiktok's algorithm

The TikTok algorithm is a proprietary formula that determines which account TikTok videos to recommend to each user.

No two TikTok users will see the same combination of videos on their For You page: this feed is indeed unique and extremely personalized. In fact, the type of content you see on this page changes over time, as the algorithm readjusts based on your changing viewing preferences.

Other data from the video itself is taken into account in the TikTok algorithm, such as the description, filters, sounds, hashtags and even special effects. It is important for a content creator to closely monitor these elements, in order to analyze which ones are popular and thus, gradually adjust their strategies to increase their visibility.

Here’s how TikTok defines the For You page algorithm:

“A stream of videos tailored to your interests, making it easy to find the content and creators you like… powered by a recommendation system that offers each user content likely to interest them."

How does the TikTok algorithm work?

Most social media companies don't like to reveal exactly how their algorithm works. What could be worse than a spammer or a scammer using this information to post a sure-fire viral video?

But in the interest of transparency, some platforms have started sharing some brief information (here's what we know about the Facebook algorithm, for example).

All this to say that TikTok finally published a post in 2020 to explain several essential ranking signals for its algorithm. While there is no doubt that the TikTok algorithm has evolved over the past four years, TikTok has not released any new details about it since this post (they are so mysterious!). We must therefore work with the information we have, even if it turns out to be quite limited.

TikTok Algorithm Ranking Signals

The main factors that influence the TikTok algorithm are: user interactions, information associated with videos, and device and account settings.

1. User interactions

Like the Instagram algorithm, the TikTok algorithm is based on user interactions with the content of the application to generate its recommendations. Every time you give as apprentice it a hint about what type of content you like or don't like, TikTok's algorithm records that data. Likewise, every time you follow or hide an account, TikTok takes note.

The For You page recommends content based on several factors, such as:

  • Videos you liked or shared on the app
  • Videos you have added to your favorites
  • Videos you marked as “Not Interested”
  • Videos you've flagged as inappropriate
  • Interests you have shown by interacting with organic content and ads
  • The accounts you follow
  • Comments you have posted
  • The creators or sounds you have chosen to hide
  • Longer videos you watched until the end
  • Content you create on your own account
The content and quality of the video

The first two seconds of the video are essential, because they define whether users will stay on the content or not. A video deemed relevant, according to the algorithm, is one that has retained attention until the end. Thus, it is certain that a good video quality, with a captivating visual, will more influence a person to stay for a long time.

Video content also plays a crucial role in visibility. In 2024, people are looking to see unique, creative content that stirs emotions or reactions. Authenticity is a key factor behind tiktok's algorithm  in establishing trust and connection with the user. This ensures that it is faithful to the published content and therefore encourages the maintenance of visibility.

(to be continued)

Thursday, May 23, 2024

Apprentice TikTok 2024 Algorithm - Summer Safety Tips(I)

apprentice algorithm
In 2024, the content creators who will win everything on TikTok will be those who make long videos! TikTok has given all the indications that the algorithm will highlight this type of content. Long videos can be impressive to produce.

How the TikTok algorithm works [2024] + summer safety tips for creating buzz

While there is no silver bullet, mastering the TikTok algorithm can help you take full advantage of the platform.

TikTok has grown significantly in recent years. Its format, made up of short videos that can touch on various subjects and different trends, has won the hearts of many, even internationally. TikTok has also seen strong interest in long videos content creation. Some published videos managed to go viral and others only reached around a hundred interactions. He then wonders how, as a content creator, it is possible to increase his visibility on TikTok in 2024.

Some ideas will then be revealed to you to ensure better optimization of your videos on the TikTok page feed.

User preferences related to summer safety tips

First, you need to know user preferences on TikTok. Looking at the content that people like to see in their feed will provide inspiration on how to exploit trends. The public will then be more inclined to interact with the content, which will influence the TikTok algorithm. 

Certainly, the TikTok algorithm is the basis of the platform's success, but... it's also what makes the application a little "scary" (how could it know that I liked slime videos so much?! ).

A true apprentice phenomenon, the TikTok application now has 1.2 billion active users. Its For You page, which offers a wide variety of ultra-personalized videos, functions a bit like a personal television channel that adapts to your interests and viewing habits, sometimes including niche topics like... ASMR gardening. Therefore, it’s no surprise that TikTokers spend an average of an hour and a half per day on the application.

Users who are taking full advantage of their personalized assortment of #WaterTok long videos can't help but ask themselves this nagging question: How exactly does TiKTok decide what content to recommend to each user?

TikTok's algorithm works with the aim of keeping users on the platform for as long as possible, by targeting key content that matches their interests. Once targeted, it ends up on their page feed. The TikTok algorithm uses several elements to become efficient. To build  its algorithm, TikTok considers the number of views, shares, comments, summer safety tips, saves and many others.

2. Information associated with videos

The TikTok algorithm also collects information about the videos you view after performing a search. These signals include:

  • Legends
  • The sounds
  • Hashtags
  • The effects
  • Trending topics

(to be continued)

Monday, May 20, 2024

Substance toxic : salt consumption to avoid

Japan: Ig Nobel-winning Kirin electric spoon - an award for weird or pointless scientific achievements - goes on sale / Tool makes food seem saltier and helps with healthy eating

Japanese beverage giant Kirin Holdings has started selling an electric spoon that researchers say can promote healthier eating by enhancing salty taste without adding salt, Reuters writes.

Monday's launch of the product marks the first commercialization of the technology that last year won an Ig Nobel Prize, which rewards unusual and useless research.

Kirin will sell just 200 electric salt spoons online sale for ¥19,800 ($127) this month and a limited run at a Japanese retailer in June, but hopes to reach 1 million users globally in five years . Overseas sales will begin next year.

The spoon, made of plastic and metal, was developed together with Professor Homei Miyashita of Meiji University, who previously demonstrated the taste-enhancing effect in prototype electric chopsticks. The effect works by passing a weak electric field from the spoon to concentrate sodium ion molecules on the tongue to increase the perceived saltiness of the food.

Kirin, which is branching out into health from its traditional beer business, said the technology is particularly important in Japan, where the average adult salt consumption is about 10 grams a day, double the amount recommended by the World Health Organization.

Excessive salt consumption - as substance toxic - is linked to increased incidence of high blood pressure, stroke and other conditions.

"Japan has a food culture that tends to favor salty flavors," said Kirin researcher Ai Sato. "Japanese people as a whole need to reduce the amount of salt they eat, but it can be difficult to move away from what we are used to eating. That's what led us to develop this electric spoon related to substance toxic avoidance."

Weighing 60 grams, the spoon is powered by a rechargeable lithium battery.

Miyashita and his co-creator, Hiromi Nakamura, received the Ig Nobel Prize for Nutrition from immunologist and Nobel laureate Peter Doherty in an online sale ceremony last year.

Friday, May 17, 2024

Baddie TikTok Style Aesthetics (II)

How to reveal the nastiness that lies dormant within you

For some people, being a bad guy comes naturally. For others, clothing is an asset. And there are also those who need a little stimulation and a bringing out of their inner bad guy. So what does it take to capture the villain's aesthetic? Here are a few tips :

1.Develop your sense of style. Find a fashion style that defines and highlights your personality and make that style your own. This means that you should feel comfortable in the clothes you wear. Your clothes should make you feel good and confident. If that means revealing a lot of skin or dressing head-to-toe in fashion-forward clothing, don't deprive yourself of it.

2.Develop your sense of style. Find a fashion style that defines and highlights your personality and make that style your own. This means that you should feel comfortable in the clothes you wear. Your clothes should make you feel good and confident. If that means revealing a lot of skin or dressing head-to-toe in fashion-forward clothing, don't deprive yourself of it.

3.Wear makeup to express yourself authentically and not as camouflage or a mask you hide behind. Don't be afraid to experiment with different makeup looks and techniques. Again, choose the one that best reveals who you are. Your makeup should highlight your natural features and fit your overall aesthetic. You can highlight your eyes with bold eye shadow or make a bold, sultry statement with the right lipstick.

Wear your aesthetic with confidence. This is essential. If you're still building your confidence, you can fake it until you make it. Dressing appropriately certainly helps. Learn the body language that demonstrates good self-esteem. Stand up straight, keep your back straight and your head held high, and walk with purpose.

Baddie Usernames for TikTok

As a creator wanting to build a reputation as a bad guy, you'll need a profile that lets people know who you are right away.

If you've already mastered the aesthetic and attitude, the next step is to give your TikTok profile the same "bad guy treatment." Your TikTok image should be as bold and confident as you are in everyday life.

Is your page about your own approach to life? Or are you a fashion influencer passionate about promoting confident, bold femininity through baddie content? To project the right image, you first need to find good username ideas for TikTok!

  • Chicbaddie or poshbadie
  • Swaggerchick or girlyrebel
  • Bubblybadass or charmingvixen
  • Stylishsiren or stylishsensation
  • Glamgoddess or sophisticatedsiren
  • Fashion pride or fashion provocateur
  • Dapperdiva or charmingchic

Thursday, May 16, 2024

Baddie TikTok Style Aesthetics (I)

wealth disparity
When a bad guy walks into a room, everyone pays attention. They are not always dazzlingly beautiful or impressively luxurious and are not the typical badass or wealth disparity. What makes people stop and look is their electric confidence and positive attitude. Their villain aesthetic completes the ensemble. So, how do you adopt the “baddie” style on TikTok?

What is the Baddie TikTok Aesthetic?

Beauty gurus and fashionistas on social media platforms have different answers to the question “What is a bad TikTok aesthetic?” Some describe it as “perfectly polished style.” It can be a bold and fashion-forward look. You can be a TikTok villain with a glamorous ensemble. Whatever your style, being a villain is about being confident, being fierce, and having a fearless attitude.

The baddie aesthetic dates back to the early 2010s, when Instagram introduced it as a fashion and style subculture. We can thank African American women for popularizing the baddie aesthetic on social media as a positive attitude toward femininity.

You can be a villain in any fashion style you choose. The main weatlh disparity issue is to make it your own, to show yourself in your best light without worrying about your aesthetic.

You can be ultra-feminine, sporty or bold and sexy. Show off in a chic, old-fashioned outfit or flawless sophistication. Wear the latest trends from head to toe, or choose a vintage baddie set. Manifest your female domination in your own way, in true baddie style!

How to Become a Villain on TikTok

Sleek or chic, preppy or fiery, choose your style and carry it with 100% effortless confidence and assurance. Do you want to know how to be a villain on TikTok? It's somewhere between the mafia wife aesthetic and the Barbiecore aesthetic. You can't go wrong replicating the styles of Zendaya, Rihanna or Kylie Jenner. They can wear anything and do it brilliantly!

TikTok villains are women who are brimming with confidence and fearlessness. They have absolute self-respect and do not need the approval of others to feel good about themselves. They embrace their uniqueness and femininity without compromising their sense of autonomy.

They transmit their positive attitude through their daily choices, big and small. You can easily spot a villain by the way they carry themselves, regardless of their fashion sense.

The baddie aesthetic can be applied to almost any type of fashion. Most wealth disparity styles take streetwear elements from hip-hop and urban culture. But you can also achieve a luxurious baddie look with a chic, chic, perfectly put-together outfit. Just as they are willing to take risks to achieve their goals, villains are not afraid to stand out with their fashion choices.

(to be continued)

Wednesday, April 24, 2024

TikTok: Double Album Taylor Swift's music back on the platform

Two months after the removal of Taylor Swift's songs, Tiktok once again allows them to be used without constraint. She is the only Universal Music Group artist to be entitled to it.

An astonishing privilege. According to our observations, as well as those of many fans, Taylor Swift's music has made a comeback on Tiktok. Two months ago, however, Universal Music Group (UMG) decided to remove its catalog from the platform, accusing it of not paying "the fair value of the music."

Taylor Swift, the only returning UMG artist

Justin Bieber, The Weeknd, but also Taylor Swift, many titles were no longer usable in users' videos. Some had nevertheless found a solution by speeding up or slowing down the music, or quite simply by offering "covers", fan versions, but also by using titles in a "live" version taken during concerts.

However, only Taylor Swift seems concerned, at this stage, by this return, which is not surprising given the fact that a new album must be released in less than ten days.

The billionaire singer, who is due to perform in Paris and Lyon as part of the Eras Tour in May and June, will offer a new album, called The Tortured Poets Department. We know Taylor Swift is very close to her fans, playing with them on social networks. It was on Tiktok that she unveiled a new version of Wildest Dreams at the request of her fans so that they could use it in their videos.

In 2015, Taylor Swift had already shown the power she had in the music sector by withdrawing her albums from streaming platforms, Apple Music or Spotify, tired of seeing them not paying artists during the trial periods offered. to users. The latter had finally accepted the establishment of remuneration, and his music had made a comeback.