Viral TikTok trends revolutionizing the beauty industry

In recent years, TikTok has become a dominant player in the world of social media, with over 1 billion active users worldwide.

The platform has become a go-to destination for beauty enthusiasts, with makeup artists, skincare experts and beauty influencers using it to showcase their skills and share their knowledge.

With the rise of viral trends on TikTok, the beauty industry has been significantly impacted, and many brands have taken notice. .

How TikTok is affecting the beauty industry

With nearly half of all social media users expected to make a purchase on a social platform this year, TikTok has become a game changer for the beauty industry.

Consumers aged 18-44 are most likely to make a purchase on social media, with beauty products ranking second after clothing. TikTok and Instagram are the most popular apps for beauty brands and consumers, with almost 60% of users making a beauty purchase after seeing a product on social media.

Beauty, cosmetics and personal care influencers have the largest number of followers on social media, and brands can leverage their reach, but they need to be thoughtful to do so.

Adopt TikTok

TikTok has proven to be a game changer in the beauty industry, with many viral trends revolutionizing the way people approach skincare and makeup. From grunge makeup to skin cycling, the platform has given birth to a multitude of new beauty trends that have caught the attention of millions of people.

The power of TikTok as a marketing tool for beauty brands cannot be ignored, and many businesses are now leveraging the platform to connect with younger, more diverse audiences. As we move forward, it will be interesting to see how the platform continues to shape the beauty industry and what new trends emerge.

The Dangerous TokTok: Trends that still continue to seduce (II)

Spray Anti-Perspirant On Your Face
Tip of the day: it is better to avoid reproducing them.

Having oily skin is not easy to live with. No matter how hard you try, this skin type continues to shine and it can be somewhat... Annoying. If there is one period dreaded by all those with oily skin, it is, without a shadow of a doubt, summer. With the heat we tend to sweat on our faces and shine like a real disco ball.

To combat this phenomenon, beauty addicts have found a solution: apply an antiperspirant to your face. A rather unusual idea, isn't it? Many people seem to have adopted this method, which is bad for the skin. An antiperspirant to be applied to the armpits is not suitable for facial skin. By doing this you risk blocking your pores and preventing your epidermis from regulating its temperature by sweating, which, remember, is a completely natural phenomenon.

Booktok, the big TikTok trend that pushes teenagers to read
Tip of the day: it is better to avoid reproducing them.

What is Booktok on TikTok?

The code name for this trend? BookTok, and the principle is very simple: it's a kind of digital reading club where TikTokers share their opinions on their latest favorite reads or their favorite authors. This trend, born from the craze of book devourers, is gaining more and more followers.

Why is this problematic?

Even beyond the fact that certain scenes are not designed to be read by teenagers, it is sometimes necessary to have a certain perspective on sexuality so as not to be offended by certain passages. Some books play on rape culture, on imposed violence, on Stockholm syndrome... In the genre, we find the series "A touch of Darkness" which is a revisited version of the myth of Hades and Persephone. If the first pages allow us to review the notable characters of Greek mythology, the rest of the book is only a series of particularly explicit sensual scenes which are obviously not suitable for all audiences.

While it is obviously wonderful to see teenagers devouring books by the dozen, there is obviously another side to the coin. Some slightly spicy books (on Wattpad we call them Lemon, on TikTok we call them Dark Romance), are not recommended for all ages or all profiles. If reading is a wonderful way to escape, it is obvious that a parent would never put a book by the Marquis de Sade in the hands of their teenager in the midst of an existential crisis. However, some books recommended on BookTok include scenes just as daring as The Hundred and Twenty Days of Sodom and parents don't even suspect it.

Learn About 2024 TikTok Trends (I)

TikTok, the social network at the heart of trends, has just revealed in its annual report the trends that will emerge in 2024 and that you absolutely must follow!

TikTok is today considered the first social network to ride trends, but not only that: very often it is the one that creates them! Whether for music, entertainment in general, cinema, art and many others.

So when we wonder what content will appeal in 2024, we can trust TikTok to identify them!

In its report entitled “What’s Next 2024 Trend Report”, the social network highlights the trends that will be popular on the platform during the year 2024. 

Here are the 3 main trends to remember:

CURIOSITY

First, according to the app's researchers, users come to the app to search for a good answer and satisfy their curiosity. According to them: “Every curiosity and every interest reaches its peak on TikTok”. Users are 1.8 times more likely to admit that TikTok introduces them to topics they are unfamiliar with but enjoy. Curiosity is what brings the platform to life. The algorithm presents new content to users every day because it knows them so well that it knows they will like it. And very often, the algorithm is not wrong

(to be continued)

January 2024 TikTok Trends (III)

The truth is, TikTok trends come and go really quickly, so they’ll often be outdated by the time they hit the Trends page in the app, so it’s a good idea to always keep an eye out for emerging trends.

 (Added January 20, 2024) “How Hard Can It Be, Boys Do It” Trend | Example: Posting a video lip syncing to this sound with a text overlay describing a situation where you felt bold/brave enough to go for something because you realized it’s not actually that difficult (usually something in a male-dominated industry).

(Added January 22, 2024) Fake Laughing Trend | Example: Posting a video with the CapCut template from the example (and this sound), along with a text overlay describing a situation where you would exaggeratedly laugh at something you don’t actually find funny.

(Added January 23, 2024) Annoying Laugh Trend | Example: Posting a video to this sound with a text overlay describing someone/a group of people who would have this kind of laugh, and how you’d react to it.

(Added January 26, 2024) “If You Think You’re Getting Away, I Can Prove You Wrong” Dancing Guy Trend | Example: Posting a video with the CapCut template from the example (and this song) with a text overlay describing a funny situation where you would be dancing joyously and vibing hard.

(Added January 29, 2024) “Rare Birthday” Trend | Example: Posting a two photo carousel post with the first slide being you and a text overlay talking about the rare birthday trend e.g. “Oh you think your birthday is rare?” with the next slide showing your birthday and also how many hashtags are under your birthday (e.g. #january29birthday), with the lower the number being ‘rarer’ and better.

January 2024 TikTok Trends (II)

 The truth is, TikTok trends come and go really quickly, so they’ll often be outdated by the time they hit the Trends page in the app, so it’s a good idea to always keep an eye out for emerging trends.

(Added January 10, 2024) “Can’t Bring Me Down I’m on a High Right Now” Trend | Example: Posting a funny video using the CapCut template and audio from the example, with a text overlay describing a situation where you would be dismissing haters because you’re on a high/feeling on top of the world.

(Added January 12, 2024) “Come Here, Look at Me, Hey” Trend | Example: Posting a video to this sound using the CapCut example from the template, with a funny text overlay describing a situation where someone would tell you to stop/cut it out.

(Added January 14, 2024) Slow Mo Ariana Grande Meme Trend | Example: Posting a video using the CapCut template from the example, with a funny text overlay describing a scenario when someone would smugly strut into a situation. Usually accompanied with this sound.

(Added January 15, 2024) Confused Ryan Gosling Trend | Example: Posting a video using Ryan Gosling’s reaction to winning best original song for “I’m Just Ken” in a relatable meme relavant to your niche.

(Added January 18, 2024) Perspective Trend | Example: Posting a two photo carousel to this song that shows the power of perspective, with two slides showing the same photo and text, but using different colours/punctuation/emojis to show what a big difference a change in perspective can make.

(to be continued)

January 2024 TikTok Trends (I)

The truth is, TikTok trends come and go really quickly, so they’ll often be outdated by the time they hit the Trends page in the app, so it’s a good idea to always keep an eye out for emerging trends.

(Added January 1, 2024) “12 Grapes New Year” Trend | Example: Posting a video about eating 12 grapes under a table at midnight on New Years for good luck.

(Added January 3, 2024) “Look at Me / Me With A…” Trend | Example: Posting a photo carousel with two slides to this sound – the first with a text overlay saying “Me Without a _____” and then the  second with a text overlay saying “Me With a _____”, usually showing you with a significant other and something that they have.

(Added January 4, 2024) “Oh F*ck That” Trend | Example: Posting a video lip syncing to this sound with a text overlay describing a funny and relatable situation where you would suddenly and abruptly be like “oh f*ck that!”

(Added January 6, 2024) “Priceless Pancake” Trend | Example: There are a few variations of this trend – one is posting a photo carousel that shows how AI would depict the progression of items (e.g. pancakes) ranging from $1, $100, $1000, $1 million, $1 billion and finally “priceless” (usually showing something family related or sentimental). Another variation of this trend is using this audio and reacting to the concept of the priceless pancake.

(Added January 8, 2024) “I Can’t Love You in the Dark” Trend | Example: Posting a video using the 

CapCut template from the example with a text overlay/background depicting a situation where you feel (jokingly) let down by someone you love. Usually accompanied with this sound.

(to be continued)