The beauty industry spent billion dollars on advertising every year, with digital advertising accounting for 34.1% of total advertising spending. As the industry continues to evolve, TikTok is proving to be a powerful tool for brands looking to connect with customers in a more authentic and engaging way.
Skin flooding
The latest TikTok trend, Skin Flooding, has taken the beauty industry by storm, with millions of views and countless people trying the technique.
Skin Flooding is a way to achieve a hydrated, plump, dewy complexion by applying multiple layers of hydrating products.
The technique involves layering serums, essences and moisturizers on the skin until it appears flooded with moisture.
Many TikTok users have documented their Skin Flooding journey, with some even going so far as to apply over 30 layers of products to their face. With over 13 million views and counting, it's clear that Skin Flooding is a viral trend that's here to stay.
Short contact therapy
This trend involves applying a product, such as a chemical or retinoid exfoliant, to the skin for a brief period, usually 1 to 5 minutes, before rinsing it off.
The idea behind this trend is to minimize the potential for irritation or side effects while still enjoying the benefits of the active ingredients.
Beauty enthusiasts are drawn to this trend as a gentler alternative to traditional leave-in treatments that can be harsh on the skin.
The shag haircut
A woman in a hair salon receiving a shag haircut
The shag haircut has taken TikTok by storm, with users raving about this retro-inspired hairstyle.
This trend features long choppy layers and lots of texture to create a casual, effortless look. The shag is about embracing your natural hair texture, with the layers adding volume and movement to the hair.
TikTok users are offering their take on this classic haircut, with videos featuring before and after transformations and tutorials on achieving the shag look at home.
(to be continued)
