In recent years, TikTok has become a dominant player in the world of social media, with over 1 billion active users worldwide.
The platform has become a go-to destination for beauty enthusiasts, with makeup artists, skincare experts and beauty influencers using it to showcase their skills and share their knowledge.
With the rise of viral trends on TikTok, the beauty industry has been significantly impacted, and many brands have taken notice. .
How TikTok is affecting the beauty industry
With nearly half of all social media users expected to make a purchase on a social platform this year, TikTok has become a game changer for the beauty industry.
Consumers aged 18-44 are most likely to make a purchase on social media, with beauty products ranking second after clothing. TikTok and Instagram are the most popular apps for beauty brands and consumers, with almost 60% of users making a beauty purchase after seeing a product on social media.
Beauty, cosmetics and personal care influencers have the largest number of followers on social media, and brands can leverage their reach, but they need to be thoughtful to do so.
Adopt TikTok
TikTok has proven to be a game changer in the beauty industry, with many viral trends revolutionizing the way people approach skincare and makeup. From grunge makeup to skin cycling, the platform has given birth to a multitude of new beauty trends that have caught the attention of millions of people.
The power of TikTok as a marketing tool for beauty brands cannot be ignored, and many businesses are now leveraging the platform to connect with younger, more diverse audiences. As we move forward, it will be interesting to see how the platform continues to shape the beauty industry and what new trends emerge.
