Viral TikTok trends revolutionizing the beauty industry

In recent years, TikTok has become a dominant player in the world of social media, with over 1 billion active users worldwide.

The platform has become a go-to destination for beauty enthusiasts, with makeup artists, skincare experts and beauty influencers using it to showcase their skills and share their knowledge.

With the rise of viral trends on TikTok, the beauty industry has been significantly impacted, and many brands have taken notice. .

How TikTok is affecting the beauty industry

With nearly half of all social media users expected to make a purchase on a social platform this year, TikTok has become a game changer for the beauty industry.

Consumers aged 18-44 are most likely to make a purchase on social media, with beauty products ranking second after clothing. TikTok and Instagram are the most popular apps for beauty brands and consumers, with almost 60% of users making a beauty purchase after seeing a product on social media.

Beauty, cosmetics and personal care influencers have the largest number of followers on social media, and brands can leverage their reach, but they need to be thoughtful to do so.

Adopt TikTok

TikTok has proven to be a game changer in the beauty industry, with many viral trends revolutionizing the way people approach skincare and makeup. From grunge makeup to skin cycling, the platform has given birth to a multitude of new beauty trends that have caught the attention of millions of people.

The power of TikTok as a marketing tool for beauty brands cannot be ignored, and many businesses are now leveraging the platform to connect with younger, more diverse audiences. As we move forward, it will be interesting to see how the platform continues to shape the beauty industry and what new trends emerge.

TikTok: 6 Viral Beauty Trends (I)

The beauty industry spent billion dollars on advertising every year, with digital advertising accounting for 34.1% of total advertising spending. As the industry continues to evolve, TikTok is proving to be a powerful tool for brands looking to connect with customers in a more authentic and engaging way.

Skin flooding

The latest TikTok trend, Skin Flooding, has taken the beauty industry by storm, with millions of views and countless people trying the technique.

Skin Flooding is a way to achieve a hydrated, plump, dewy complexion by applying multiple layers of hydrating products.

The technique involves layering serums, essences and moisturizers on the skin until it appears flooded with moisture.

Many TikTok users have documented their Skin Flooding journey, with some even going so far as to apply over 30 layers of products to their face. With over 13 million views and counting, it's clear that Skin Flooding is a viral trend that's here to stay.

Short contact therapy

This trend involves applying a product, such as a chemical or retinoid exfoliant, to the skin for a brief period, usually 1 to 5 minutes, before rinsing it off.

The idea behind this trend is to minimize the potential for irritation or side effects while still enjoying the benefits of the active ingredients.

Beauty enthusiasts are drawn to this trend as a gentler alternative to traditional leave-in treatments that can be harsh on the skin.

The shag haircut

A woman in a hair salon receiving a shag haircut

The shag haircut has taken TikTok by storm, with users raving about this retro-inspired hairstyle.

This trend features long choppy layers and lots of texture to create a casual, effortless look. The shag is about embracing your natural hair texture, with the layers adding volume and movement to the hair.

TikTok users are offering their take on this classic haircut, with videos featuring before and after transformations and tutorials on achieving the shag look at home.

(to be continued)