Showing posts with label social network. Show all posts
Showing posts with label social network. Show all posts

Wednesday, May 29, 2024

TikTok partner and security guard on the red carpet

red carpet aesthetics influencers
If the Chinese platform is “persona non grata” on the side of American legislation, Cannes opens its arms wide to film the elite of Hollywood stars.

TikTok is a partner of the festival for the third year in a row and continues to gain momentum on the Croisette.

There were six aesthetics influencers last year, there will be eleven of them attending parties, screenings, cocktails, press conferences, security guard and other shootings to report on the event on TikTok, in a false promise of proximity to the user.

One more institutional recognition for the social network, always in search of respectability. Donning the costume of a cultural agent in the service of creativity: a way of extinguishing its detractors who describe it as a standardized platform leveling down. You have to believe that at the top of the stairs, this is less visible.

TikTok thus offers privileged access to content from stars and glitterati, luxury brands and cosmetics. From the aesthetics of influencers to international stars sponsored by brands who lend themselves to the game of spectacle and representation, there is a common space, a shared red carpet.

As part of the deal, TikTok partner is once again organizing its own short film festival. For several months, the platform has been inviting users to post their creations. The most popular will be submitted to a jury of professionals. Mixed results during its first session: the Franco-Cambodian director Rithy Panh had resigned, denouncing the interference of the platform which oriented his choices too heavily and protected by security guard. He ended up turning around to regain - after negotiations - his presidential place.

Reach a new audience

Beyond the financial aspect, the festival seeks to fill the rooms. He thinks that the social network is the ideal launching pad to attract young people to cinemas. The textbook case: the film Consent, adaptation of the story by Vanessa Springora, whose TikTok partner trend increased its success despite a timid start.

Word of mouth took place on the platform, where teenagers filmed themselves before and after viewing, and staged their experience around the film, which tells of the influence of the writer Gabriel Matznef over a teenager. The feature film achieved more than 600,000 admissions.

Since then, other productions have sought to duplicate this recipe by mobilizing communities to trigger a movement, a desire to go see. A paradoxical strategy: on TikTok, many films are cut into small extracts, thus consumed by the public without the platform enforcing copyright with aesthetics of influencers.

A sausage far removed from the original conception of a cinema, which is experienced with respect on the big screen and social network.

Wednesday, February 7, 2024

Learn About 2024 TikTok Trends (I)

TikTok, the social network at the heart of trends, has just revealed in its annual report the trends that will emerge in 2024 and that you absolutely must follow!

TikTok is today considered the first social network to ride trends, but not only that: very often it is the one that creates them! Whether for music, entertainment in general, cinema, art and many others.

So when we wonder what content will appeal in 2024, we can trust TikTok to identify them!

In its report entitled “What’s Next 2024 Trend Report”, the social network highlights the trends that will be popular on the platform during the year 2024. 

Here are the 3 main trends to remember:

CURIOSITY

First, according to the app's researchers, users come to the app to search for a good answer and satisfy their curiosity. According to them: “Every curiosity and every interest reaches its peak on TikTok”. Users are 1.8 times more likely to admit that TikTok introduces them to topics they are unfamiliar with but enjoy. Curiosity is what brings the platform to life. The algorithm presents new content to users every day because it knows them so well that it knows they will like it. And very often, the algorithm is not wrong

(to be continued)

Friday, February 2, 2024

Latest Beauty Trend: What Is This “Mafia Boss’s Wife Aesthetics”

 Mob Wife aesthetic opposes the clean girl's, turns away from micro-trends based on food and ects everything related to minimalism... Latest “trend” brought to the forefront by social 
networks , the look of the “mob wife” electrifies the beauty world.

Sharon Stone in Casino, Connie Corleone in The Godfather, Drea de Matteo in the role of Adriana La 
Cerva in The Sopranos, Michelle Pfeiffer aka Elvira Hancock, Tony Montana's wife in Scarface or 
even the women of The Real Housewives of New Jersey... Gone is the clean girl aesthetic that 
reigned supreme on TikTok, suddenly they all want to dress like a mafia boss' wife.

If the trend - inspired by gangster wives in cinema - translates into leopard patterns, leather, 
fur and of course a colossal extortion of jewelry, the “mob wife aesthetic” is also infiltrating 
the world of the beauty. Overnight, everyone went from sleek buns to tousled hair and exaggerated 
curls, but also to ultra-dramatic make-ups done with smoky eyes, eyeliner, red lipstick and French 
manicure.