An astonishing privilege. According to our observations, as well as those of many fans, Taylor Swift's music has made a comeback on Tiktok. Two months ago, however, Universal Music Group (UMG) decided to remove its catalog from the platform, accusing it of not paying "the fair value of the music."
Taylor Swift, the only returning UMG artist
Justin Bieber, The Weeknd, but also Taylor Swift, many titles were no longer usable in users' videos. Some had nevertheless found a solution by speeding up or slowing down the music, or quite simply by offering "covers", fan versions, but also by using titles in a "live" version taken during concerts.
However, only Taylor Swift seems concerned, at this stage, by this return, which is not surprising given the fact that a new album must be released in less than ten days.
The billionaire singer, who is due to perform in Paris and Lyon as part of the Eras Tour in May and June, will offer a new album, called The Tortured Poets Department. We know Taylor Swift is very close to her fans, playing with them on social networks. It was on Tiktok that she unveiled a new version of Wildest Dreams at the request of her fans so that they could use it in their videos.
In 2015, Taylor Swift had already shown the power she had in the music sector by withdrawing her albums from streaming platforms, Apple Music or Spotify, tired of seeing them not paying artists during the trial periods offered. to users. The latter had finally accepted the establishment of remuneration, and his music had made a comeback.
