apprentice summer safety tips algorithm |
Device and account settings don't have as much influence as the interaction and information signals associated with the video, but they still matter to the extent that TikTok uses them to optimize performance. However, they are based on choices made during the first connection rather than active engagements: for TikTok, therefore, they are not as relevant.
Here are some of the device and account settings considered by the TikTok algorithm:
- Language preferences
- The choice of country (you will probably see more content from users from your country)
- The type of mobile device used
- The interest categories you selected as a new user
If you are unhappy with the recommendations you receive, you can reset your personal algorithm. To do this, go to Settings & Privacy, tap Content Preferences, then Refresh Your For You feed.
Apprentice: Interact with the TikTok community
Interacting with the TikTok community through comments or messages also allows you to support this proximity link, which will optimize your content to appear in the TikTok page feed.
Summer safety tips: Post regularly
By posting at least 2 videos per day on TikTok, there is a greater chance that they will appear on the page feed. The TikTok algorithm evaluates the content creator's presence on TikTok and gives importance to content that is posted frequently.
What is not included in the TikTok algorithm
Just as important as what TikTok considers when performing its little magic tricks is the type of content it doesn't recommend. This includes :
- Duplicate content
- Content you've already seen
- Content that the algorithm considers spam (including videos “seeking to artificially increase traffic”).
- Potentially shocking content (TikTok gives the example of “explicit medical procedures” or “legal consumption of regulated products”).
Another element that TikTok does not take into account: the number of followers. This is great news for new TikTok users, or those who haven't yet amassed a large number of followers. Everyone can be successful on the platform, since TikTok does not base any of its recommendations on the number of followers or the performance of previously posted videos.
Of course, accounts with more followers will get more views as users are actively searching for that content. But if you offer quality content that directly meets the expectations of your target audience, you have as much chance of landing on their For You page as the biggest TikTok stars.
At least that’s what TikTok claims:
“You may come across a video in your feed that doesn't seem... to have accumulated a large number of likes... Adding a diversity of videos to your For You feed gives you more opportunities to come across new ones. new content categories, discover new creators and experience new approaches. »
If you want to know more about the ins and outs of the algorithm, know that TikTok has opened a Transparency Center. People who work in politics, content safety or cybersecurity can contact us to book a tour here. TikTok has also implemented a feature allowing everyday users of the platform to understand why certain videos were specifically recommended to them. In your For You feed, tap the share button. Next, tap “Why this video” (question mark icon) for a detailed explanation.
The benefits and risks of visibility on TikTok
Increasing your visibility as a content creator helps create a loyal TikTok community with similar values and interests. This visibility allows you to stand out from other TikTok users and contributes to notoriety. Possibilities such as partnerships with influencers or even collaborations with brands can then be offered, which will further increase the visibility of the content creator on TikTok. This visibility can be beneficial if the content creator decides to start a business.
As mentioned summer safety tips previously, TikTok considers several elements to power its algorithm. We must therefore be on the lookout for trends that change over time. A content creator who does not watch regularly will see his visibility efforts evaporate. All the same, it is important not to create a fixation on this subject to avoid falling into an addiction, that is to want an ever larger